PR consultant Karen Nixon from The Partners Group shares her BNI story.

We asked Karen Nixon of Partners Group for some tips on getting featured in the press. Clearly to do this consistently it makes sense to engage a PR company like the Partners Group and to use a knowledgeable people focused corporate photographer

Less is more – don’t try and crowd the world and his wife into a press photo. Two or three people is ideal. If you absolutely have to include the entire company, at least make sure you’ve got two or three VIPs in focus in the foreground.
Keep …

Letting your business’s human side shine through can be great for business.

Here, Mark Skeet of Mark Skeet Photography outlines what this entails and provides some handy tips on how to do it well.

Making news
If you want to get your story published in the media, here are a few tips to help you get started from Karen Nixon at Partners PR.
1. So what?
Before you even start writing a press release, stop and think: “Is it really news?”  Buying a new photocopier might be the best thing that’s happened in your office for a while, but is it really going to interest anyone outside the business (or even anyone in it)?  News is something that is genuinely new, unique, rare or different.  Are …

“Pioneers” – to be a pioneer of new ideas or techniques