Making news
If you want to get your story published in the media, here are a few tips to help you get started from Karen Nixon at Partners PR.
1. So what?
Before you even start writing a press release, stop and think: “Is it really news?”  Buying a new photocopier might be the best thing that’s happened in your office for a while, but is it really going to interest anyone outside the business (or even anyone in it)?  News is something that is genuinely new, unique, rare or different.  Are …